Cern Basher, CFA

Cern Basher, CFA, is the Chief Investment Officer at Brilliant Advice, a position he has held since January 2016.1 With a career spanning over two decades in the finance industry, Basher has established himself as an accomplished professional in portfolio management and investment analysis.

Background and Education

Born in New Zealand and raised in Canada, Basher grew up with a strong appreciation for nature and adventure.2 He completed his Bachelor of Science in Finance at the University of Alabama from 1989 to 1992.1 Basher further enhanced his expertise by becoming a Chartered Financial Analyst (CFA) Charter Holder, obtaining his certification in September 1996.1

Professional Experience

Basher's career in finance includes several notable positions:

1. Chief Investment Officer at Brilliant Advice (January 2016 - Present)1
2. Co-Founder & Chief Investment Officer at Madison Wealth Management (October 2000 - January 2016)1
3. Vice President and Mutual Fund Manager at Provident Investment Advisors (March 1995 - October 2000)1
4. Natural Gas Market Analyst at Imperial Oil (January 1994 - December 1994)1

Personal Philosophy and Values

Basher's approach to life and work is heavily influenced by his father, Nolan Basher. He values adventure, accomplishment, continuous learning, financial freedom, and maintaining a balanced life.2 His father's motto, "Do it once, and do it well," has been a guiding principle throughout his career.

Achievements and Interests

Basher is an avid outdoorsman and has climbed notable mountains such as Kilimanjaro and Fuji. He was recognized as the Canadian Junior Cross Country Champion in November 1989.1 In 2007, he received the "Most Inspiring" award from the CFA Institute for his Mt. Kilimanjaro climb in support of the 22q13 Deletion Syndrome Foundation.1

At Brilliant Advice, Basher focuses on helping clients achieve financial freedom and maintain their lifestyle through strategic investment planning.12