Cern Basher, an accomplished Chief Investment Officer at Brilliant Advice, has carved out a career in the finance industry using the values instilled in him by his father. Born and raised in Canada, Mr. Basher's admiration for the great outdoors and exploration has remained a constant source of motivation in his professional and personal life. Having climbed mountains like Kilimanjaro and Fuji, Mr. Basher has learned the importance of setting ambitious goals and chasing them with tenacity. His father's favorite sign, "Do it once, and do it well," has been a guiding principle throughout his entire career. After completing his Bachelor's degree in finance at the University of Alabama, Mr. Basher studied to become a CFA Charter Holder, which solidified his expertise in portfolio management and investment analysis. He has worked with a wide range of organizations in several positions, including Co-Founder & CIO at Madison Wealth Management, VP at Provident Investment Advisors, and Natural Gas Market Analyst at Imperial Oil.