Celine Saturnino

Celine Saturnino is a prominent figure in the media industry, currently serving as the Chief Executive Officer (CEO) of Total Media London.4 Her career at Total Media has been marked by significant growth and achievements:

Career Progression

Saturnino joined Total Media in 2012, initially focusing on expanding the agency's digital services portfolio.2 Her roles at the company have included:

• Head of Digital
• Head of Media Operations
• Chief Commercial Officer (2017)
• Chief Operating Officer (November 2020)13
• CEO of Total Media London (2024)24

Expertise and Leadership

Saturnino is known for her:

• Over 20 years of media experience across network and independent agencies5
• Expertise spanning all media, with a particular passion for digital and technology5
• Empathetic, driven, and democratic leadership style1
• Ability to build high-performing teams1

Achievements

During her tenure at Total Media, Saturnino has:

• Implemented Total Media's behavioural vision across UK offices and international footprint2
• Promoted the agency's sister consultancy, Behave2
• Advanced the company's diversity initiatives2
• Managed commercial and operational aspects of the agency2
• Spearheaded the development of agency talent and enhancement of media and technology solutions2

Industry Recognition

Saturnino is highly regarded in the industry:

• Described as a "master of all trades" by Tom Laranjo, Group CEO of Total Media2
• Praised for her ability to deliver outstanding client experiences through intelligence, empathy, and tradecraft2
• Recognized for her intuitive understanding of agency needs and client advocacy2

Personal Approach

Saturnino emphasizes the importance of:

• Building trust through expert delivery
• Understanding the whole business, not just media contributions
• Bringing in specialist skills to navigate challenging business problems
• Building strong networks, both professionally and personally2

Celine Saturnino's leadership and expertise have played a crucial role in Total Media's growth and success in the competitive media landscape.