Celine Nehoray

Celine Nehoray is the Co-Founder and Owner of Beverly Hills Lingerie, a fashion brand she established with her sister Joline Nehoray Nazarian in fall 2018.14 At 29 years old, Celine is part of a dynamic sister duo that has been making waves in the lingerie and fashion industry.1

Brand and Innovation

Beverly Hills Lingerie, under Celine's co-leadership, has pioneered the concept of "lingerie as streetwear," blurring the lines between intimate wear and everyday fashion.14 This innovative approach draws inspiration from style icons like Cher and Madonna, revitalizing a trend from the 1980s.16

Recognition and Media Presence

The brand has gained significant attention in the fashion world, with features in renowned publications such as Vogue, Forbes, GQ, and WWD.1 Celine and her sister have been recognized for their entrepreneurial spirit and innovative approach to fashion, earning them a place in the "Forty Under 40" list.1

Business Acumen

Celine leverages her understanding of eCommerce, digital advertising, and social media to position Beverly Hills Lingerie at the forefront of the rapidly evolving lingerie industry.1 Her career goal is to expand the brand's presence globally, aiming to have Beverly Hills Lingerie available in department stores worldwide.2

Education

Celine attended the University of Southern California, specifically the USC Annenberg School for Communication.3

Brand Philosophy

The sisters' approach to lingerie design emphasizes empowering women to confidently express their femininity.1 They describe their brand ethos as "a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant".15

Celine Nehoray, along with her sister, has successfully created a brand that extends beyond mere clothing, representing empowerment, elegance, and bold femininity in the streetwear industry.1