Celeste Markey

Celeste Markey is the co-founder and CEO of Careste, a San Francisco-based luxury fashion startup that emphasizes sustainability through on-demand production. Launched in 2018, Careste aims to address significant issues in the fashion industry, such as the challenge of finding well-fitting clothing and the environmental waste caused by mass production. The brand produces clothing tailored to individual measurements, thereby minimizing excess inventory and promoting a zero-waste philosophy.135

Background and Experience

Markey's professional journey began in public relations and digital marketing, where she held various leadership roles, including founding her own agency. She transitioned into the fashion industry after recognizing the detrimental effects of overproduction and excess inventory, particularly highlighted during the 2008 financial crisis. This experience motivated her to create a brand that prioritizes both quality and sustainability.24

Education

Celeste holds a Bachelor of Arts in Marketing and French from Michigan State University, where she graduated with honors in 2003. Her education included international business management studies in Europe, which further shaped her understanding of global markets.2

Vision for Careste

Under Markey's leadership, Careste has positioned itself as a pioneer in the luxury fashion sector by offering custom-made clothing in a wide range of sizes (00-20), crafted from high-quality natural materials. The brand collaborates with established retailers like Neiman Marcus and Nordstrom, promoting an inclusive approach to luxury fashion while addressing environmental concerns associated with fast fashion.235

Markey's commitment to sustainability extends beyond product offerings; she advocates for consumer awareness regarding the environmental impact of clothing choices and encourages informed purchasing decisions.3