Cécilia Laustriat

Cecilia Laustriat, a professional with a diverse background in e-commerce, digital marketing, and management, emphasizes the importance of human connection in the digital age for brands.

With dual expertise as an engineer and an Executive MBA holder, she excels in leading multidisciplinary teams and optimizing customer interactions across various touchpoints.

Having a strong international experience, Cecilia focuses on creating seamless and engaging customer journeys while fostering a culture of customer satisfaction, employee well-being, and brand health.

Her roles have included leading e-commerce initiatives at BNP Paribas Cardif and Lifizz.fr, overseeing global marketing and communication strategies, and driving digital transformation projects.

Cecilia's educational background includes an Executive MBA from ESSEC Business School and a degree in General Engineering with a focus on Internet, NTIC, Electronics, and IT.

She has held key positions in renowned organizations such as BNP Paribas, Bouygues Immobilier, and Mitsubishi Mobile Phones, showcasing her skills in e-business, digital marketing, and project management.

Through her association involvement and executive roles, Cecilia Laustriat stands out for her strategic vision, team leadership, and customer-centric approach in today's digitally driven business landscape.