Alessandra Marinetti

Alessandra Marinetti is the Global Head of Customer Education and Enablement at Asana, a role in which she focuses on creating impactful learning experiences for customers. Based in San Francisco, California, she has a rich background in customer education, having previously held positions at companies like LinkedIn, Box, and AppDirect. Her career began in academia, teaching French and Italian before transitioning into the tech sector, where she has built high-performing teams dedicated to customer success through education and certification initiatives.123

Marinetti is passionate about transforming customer experiences through effective learning strategies. She has been recognized in various forums for her expertise in customer education and change management, often sharing insights on how to structure education programs that foster customer engagement and success.24 Her work at Asana emphasizes the importance of aligning customer education with business objectives to drive user adoption and satisfaction.56