Michelle Yaiser

Michelle Yaiser is the Executive Head of Product, Creative at KINESSO. She has a robust background in data products and customer experience analytics, having held significant roles in various organizations.

Professional Background

• Current Role: As the Executive Head of Product, Creative at KINESSO, Michelle is responsible for leading product development and creative strategies.

• Previous Experience:

  • GVP, Data Products at Huge (January 2023 - Present): In this role, she focuses on data-driven product strategies.

  • Vice President, Data Insights & Engagement at Forrester (July 2022 - January 2023): Here, she led teams to optimize customer experience analytics and integrate analytics into broader service offerings.

  • Vice President Customer Experience Analytics at Forrester (January 2021 - July 2022): Michelle managed a high-performing team and was instrumental in the development of the Customer Experience Index framework.

  • Director, Customer Experience Analytics at Forrester (July 2018 - January 2021): She oversaw the execution and analysis of customer experience research, achieving significant growth and revenue targets.

  • Sr. User Research Manager, Customer Experience at Adobe (June 2014 - February 2016): Michelle led research projects aimed at enhancing user experience for Adobe's Creative Cloud.

Education

Michelle Yaiser is an alumna of the MIT Sloan School of Management, where she likely honed her skills in management and analytics.

Leadership Style

Michelle is noted for her inclusive management approach, focusing on mentoring and supporting the professional growth of her team members. She emphasizes the importance of data in informing business strategies and improving customer experiences.1