Cayetana LLona

Cayetana Pablos Llona is a passionate and collaborative leader with expertise in digital new business models.

With eight years of experience, she has successfully launched and scaled global online marketplaces in various countries including Spain, China, Mexico, Argentina, and the USA.

Her data-driven approach enables her to make sound decisions and create effective B2B and B2C business models, pricing systems, and revenue strategies.

Cayetana is skilled in managing diverse teams and fostering motivation and innovation.

Her areas of expertise span internet, ecommerce, SEO/SEM, web analytics, product development, business strategy, lean management, leadership, entrepreneurship, team management, and strategic planning.

She holds a diverse educational background with studies in Chinese, Business Law, International Business, Web Development, Finance, and various management disciplines from reputable institutions like University Of International Business And Economics, Ie Law School, Universidad Pontificia Comillas, Ironhack, and Shanghai International Studies University.

In her professional journey, Cayetana has held prominent roles such as CTO (Chief Transformation Officer) at ING Spain & Portugal, Associate Professor at IE University, and leadership positions at ING, including VP Director of Twyp and Daily Banking, among others.

She has also contributed her expertise as a CEO, General Manager, Sales Director, and Co-founder at various organizations, demonstrating her versatile skill set and strategic acumen.