Cayano Cougo is a skilled Business and Service Designer with a passion for using Design Thinking to help businesses solve complex problems. He studied Bacharelado em Design, Design at Universidade Federal de Minas Gerais, and completed a Postgraduate course in Design de Serviço at Universidade Positivo. Cayano has worked with a range of clients, including startups, government organizations, and large corporations. His expertise lies in diagnosing services, facilitating group dynamic sessions, developing blueprints, analyzing business models, and structuring and managing projects. Cayano's career highlights involve his time at Hub Minas Digital, where he supported over thirty companies to connect and collaborate with a hundred startups worldwide. He currently works as an In-house Business and Service Designer at the Stefanini Group, where he offers consultancy and internal innovation services to businesses, helping them to improve their services and deliver more value to customers and stakeholders.