Catia Duarte

Catia Duarte is an accomplished professional with a strong educational background and diverse experience in the fields of health communication, marketing, advocacy, and external affairs.

She holds a Master of Business Administration (MBA) degree with specializations in Human Rights, Social Responsibility, and Global Citizen from Pontifícia Universidade Católica do Rio Grande do Sul, as well as an MBA in Health Communication and Marketing from the Federal University of Rio Grande do Sul.

Her educational journey also includes a Post Graduation in Marketing from ULBRA and studies in Public Relations at Universidade Luterana do Brasil, showcasing her commitment to continuous learning and professional development.

With a rich professional history, Catia has held various key roles in renowned organizations. She has served as the Patient Advocacy Lead for Latin America and Canada (LACan) at Novartis Oncology, where she demonstrated her dedication to advocating for patients' needs and rights.

Her extensive experience at Novartis Oncology also includes positions such as Head of Patient Advocacy and Communication for Oncology in LACan, Head of External Affairs & Advocacy in Brazil, Sr Oncology Product Manager, Oncology Brand Manager, and Sr Oncology Sales Representative, highlighting her versatility and expertise in the pharmaceutical industry.

Prior to her roles at Novartis, Catia held the position of Sr Oncology Marketing Manager at GlaxoSmithKline, showcasing her ability to excel in different environments and deliver results across diverse portfolios.

Her background as a CRM - Customer Relationship Manager at Novartis reflects her strong interpersonal skills and customer-centric approach to business.

Catia Duarte's professional journey is characterized by a passion for healthcare, patient advocacy, marketing, and strategic communications, making her a valuable asset in the field of oncology and beyond.