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    Cathy C.

    Sr. Dir., Demand Gen & Marketing Ops | MBA | ex Amazon | ex Yahoo | Startup Exp. | Investor

    Cathy C. - Head of Customer Marketing at Atlassian

    Cathy C. is a results-oriented technical marketing leader with over 20 years of experience in B2B and B2C omni-channel digital marketing, growth marketing, marketing automation, marketing operations, analytics, and marketing/sales alignment.1

    Key Facts about Cathy C.:

    • Currently serves as the Head of Customer Marketing at Atlassian, leading a team that turns customers into advocates2
    • Holds an MBA in Marketing & Strategy from UC Irvine and a BA in Psychology from Wellesley College1
    • Previously worked at Palo Alto Networks, RealSelf.com, Amazon, Yahoo! Search Marketing, and other companies1
    • Has a proven track record of delivering results for both sales reference programs and customer marketing teams2
    • Extensive hands-on experience working directly with customers, including events, marketing assets, and sales reference programs2

    As Head of Customer Marketing at Atlassian, Cathy leads a team that works to turn the company's 300,000+ customers into advocates. She develops programs and creative campaigns to highlight the impact of Atlassian's products on customers, supporting communications and product marketing initiatives.2

    Cathy is an exceptional storyteller and leader who has been recognized with awards like Marketing Operations Team of the Year from LeanData.1 She works cross-functionally to define strategy and build a pipeline of customers to carry it out, constantly measuring and improving the effectiveness of customer marketing programs.2

    Related Questions

    What are some of Cathy C.'s most notable achievements at Atlassian?
    How did Cathy C.'s experience at Amazon influence her marketing strategies?
    What specific challenges has Cathy C. faced in her role at Atlassian?
    How does Cathy C. approach team development and leadership?
    What are Cathy C.'s key responsibilities as Head of Marketing Operations at Atlassian?
    Cathy C.
    Cathy C., photo 1
    Cathy C., photo 2
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    Experience

    Senior Director, Demand Operations of Excellence (DOPE) at Palo Alto Networks
    Senior Manager, Marketing Automation at RealSelf.com (Dec 2012 - Oct 2015), Product Marketing Manager at Amazon.com (May 2012 - Dec 2012), Manager, Email Marketing & Automation Strategy at Amazon.com (Jan 2011 - May 2012), Director, Strategic Client Services at Traffic Engine (May 2010 - Jan 2011), Paid Search Campaign Optimizer at EducationDynamics (Aug 2009 - Apr 2010), Manager, Partner Account Management at Yahoo! Search Marketing (Jun 2007 - Feb 2009), Sales Strategy Project Manager at Yahoo! Search Marketing (Jun 2006 - May 2007)

    Education

    MBA, Marketing & Strategy from University of California, Irvine - The Paul Merage School of Business (2005 - 2007), BA, Psychology from Wellesley College

    Location

    San Francisco Bay Area