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Cathy C.
Sr. Dir., Demand Gen & Marketing Ops | MBA | ex Amazon | ex Yahoo | Startup Exp. | Investor
Cathy C. - Head of Customer Marketing at Atlassian
Cathy C. is a results-oriented technical marketing leader with over 20 years of experience in B2B and B2C omni-channel digital marketing, growth marketing, marketing automation, marketing operations, analytics, and marketing/sales alignment.1
Key Facts about Cathy C.:
- Currently serves as the Head of Customer Marketing at Atlassian, leading a team that turns customers into advocates2
- Holds an MBA in Marketing & Strategy from UC Irvine and a BA in Psychology from Wellesley College1
- Previously worked at Palo Alto Networks, RealSelf.com, Amazon, Yahoo! Search Marketing, and other companies1
- Has a proven track record of delivering results for both sales reference programs and customer marketing teams2
- Extensive hands-on experience working directly with customers, including events, marketing assets, and sales reference programs2
As Head of Customer Marketing at Atlassian, Cathy leads a team that works to turn the company's 300,000+ customers into advocates. She develops programs and creative campaigns to highlight the impact of Atlassian's products on customers, supporting communications and product marketing initiatives.2
Cathy is an exceptional storyteller and leader who has been recognized with awards like Marketing Operations Team of the Year from LeanData.1 She works cross-functionally to define strategy and build a pipeline of customers to carry it out, constantly measuring and improving the effectiveness of customer marketing programs.2