Catherine Tran

Catherine Tran is a prominent figure in the e-commerce and retail industry, currently serving as the Director and Category Leader for US E-Commerce at TikTok.13 Her professional journey showcases a strong background in digital commerce and retail strategy.

Professional Experience

At TikTok, Catherine holds a leadership position in the company's e-commerce division. She is specifically involved in the development and management of TikTok Shop, a new e-commerce initiative by the platform.2 Her role likely involves overseeing the growth and operations of TikTok's e-commerce presence in the United States.

Prior to her current position, Catherine has held notable roles in other major companies:

• Head of Home Supplies for US E-Commerce at TikTok3
• Experience at Walmart and Amazon, though specific roles are not detailed2

Education and Skills

Catherine Tran is an alumna of the University of Pennsylvania, which speaks to her strong educational background.1 Her professional experience suggests expertise in:

• E-commerce strategy
• Retail operations
• Digital marketing
• Category management

Professional Network

Catherine maintains an active presence on LinkedIn under the username "catherinehsu".1 She has over 500 connections on the platform, indicating a robust professional network in the tech and e-commerce industries.1

Additional Involvement

Beyond her primary role, Catherine has shown leadership in other areas:

• She has served as an ERG (Employee Resource Group) Co-Chair for APAC at Ancestry, demonstrating her commitment to diversity and inclusion initiatives3

Catherine Tran's career trajectory and current position at TikTok highlight her as a key player in the evolving landscape of social media-driven e-commerce, particularly in the US market.