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Marcela Fernandes
E-commerce Intelligence and Communication Executive Manager na Coty
Marcela Lanna Fernandes is the E-commerce Intelligence and Communication Executive Manager at Coty, specifically within the Luxury division. She has over 15 years of experience in e-commerce, having worked with some of Brazil's largest retailers, including Carrefour and NIVEA Brasil. Her professional journey includes significant roles focused on enhancing e-commerce strategies and operations.
Professional Background
- Current Position: Executive Manager of E-commerce at Coty (2022 - present).
- Previous Experience:
- Executive Manager at BDF NIVEA BRASIL (2020 - 2021).
- Extensive experience in leading e-commerce initiatives across major retail companies in Brazil.
Education
Marcela holds a degree from Insper, a well-regarded institution in Brazil known for its business programs.
Skills and Interests
Her expertise encompasses various aspects of e-commerce, including:
- Business strategy
- Product development
- Innovation in digital commerce
Marcela's professional profile reflects a strong commitment to advancing e-commerce practices within the luxury sector, leveraging her extensive background to drive growth and innovation at Coty.
