Marcela Fernandes

Marcela Lanna Fernandes is a seasoned professional with over a decade of experience in leading retail companies in Brazil such as Carrefour, Grupo Pão de Açúcar, and Magazine Luiza, specializing in E-commerce, online and offline marketing, business planning, and project management.

Her expertise spans across strategic roles focusing on branding, relationships, sales, online and offline content and communication, consumer acquisition and retention, internal and external partnerships, new business development, project management, budget management, and team leadership.

She holds an Executive MBA from INSPER - Instituto de Ensino e Pesquisa and a Bachelor's degree in Business Administration with a focus on Marketing from ESPM Escola Superior de Propaganda e Marketing.

Marcela has held various key positions including E-commerce Intelligence and Communication Executive Manager, E-commerce BI & Strategy Sr. Manager, E-Grocery Expansion Manager, E-commerce Business Planning and New Business Manager, E-commerce Partnerships Manager, Senior Marketing Coordinator, Digital Marketing Coordinator, Digital Marketing Consultant, E-commerce Marketing Analyst, and has started her career as an E-commerce Trainee and Marketing Intern at respected companies like Coty, Carrefour Brasil, GPA - Grupo Pão de Açúcar, Magazine Luiza, and The Coca-Cola Company.