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Catherine Hooper
Partnership Management and Activation - Project Management
Professional Background
Catherine Hooper is an accomplished creative strategist and pop culture aficionado who has made a significant impact in the field of marketing and branding. With her extensive skills in creative problem-solving, Catherine has been instrumental in the success of various music festivals and experiential events. She has worked on some of the most renowned events in the industry, including the iconic Coachella, Stagecoach, Camp Flog Gnaw, Day N Vegas, Splash House, HARD Summer, FADER Fort, 29Rooms, AfroTech, and Summit21. Her ability to fuse creativity with strategic planning has allowed her to play a crucial role in developing innovative marketing approaches that resonate with diverse audiences and elevate brand presence at these major cultural touchpoints.
In her professional journey, Catherine has collaborated with leading brands such as Converse, Apple Pay, Postmates, Heineken, Absolut, Red Bull, and Carl’s Jr. Her expertise has been instrumental in ensuring successful brand activations—both digitally and in-person—across various music festivals throughout the United States. Her role involves precise coordination and meticulous attention to detail, making certain that brand integration is seamless and engaging. This blend of creativity, strategic insight, and operational excellence sets her apart in the marketing industry.
Education and Achievements
Catherine earned her Bachelor of Arts degree in Communication with a focus on Music from the University of Maryland. This educational background has provided her with a solid foundation in both the nuances of effective communication and the cultural dynamics of the music industry. Her academic pursuits complemented her passion for music and the arts, driving her to integrate these interests into her professional life.
Throughout her career, Catherine has held various impactful positions. Currently, she serves as the Manager of Partnership Activation at AEG Live, where she oversees brand partnerships and ensures optimal activation strategies that align with client goals and festival experiences. Before this role, she worked as an Event Manager at Bidpal, enhancing her event planning skills and understanding of client needs.
Catherine's prior experience includes serving as an Account Executive in Sponsorship Activation at AEG Live, where she honed her skills in developing sponsorship strategies tailored to various events. Her career began budding in various roles, including Merchandise Sales for the Hamilton production at Creative Goods Merchandise and as an Event Manager at Mc2 Experience, where she further developed her organization and leadership skills.
Catherine's commitment to her career is reflected in her involvement in numerous organizations and initiatives aimed at fostering growth within the music and arts communities. She served as Showcase Director for Raleigh and Charlotte, NC at Raw: Natural Born Artists, where she facilitated performance opportunities for emerging artists and showcased talent at events. Additionally, her work with the Grammy Foundation, as a Student Life Coordinator and Administrative Support at Grammy Camp, and her role as a Publicity Intern at Lionsgate solidified her pulse on the music industry's intricate dynamics.
Her early professional experiences include positions that laid the groundwork for her future success. Catherine worked as a Senior Field Activation Research Marketing Representative at Cornerstone Agency, where she gained invaluable insights into consumer behavior and marketing strategies. She also contributed her talents as a Publicity Intern at Cashmere Agency and as a Chapter Assistant at The Recording Academy in Washington, D.C. Catherine has held several internships and assistant roles, including her time as a Demonstration Specialist at Bose Corporation and her Marketing Intern stint at Rams Head Live! and Pier 6.
Through her various roles, Catherine has demonstrated not only her adaptability but also her unwavering commitment to the arts, culture, and the community. As a Co-President of the Maryland Music Business Society, she played a significant role in creating a supportive network for music business students while promoting the importance of arts education.
Achievements
Catherine Hooper is recognized in her field not just for her professional roles but also for her ability to actualize creative vision and enhance brand representations at notable events. Her extensive network and relationships within the music and branding industries have opened doors to invaluable opportunities. Her work has been highlighted in various media outlets and has not gone unnoticed by industry leaders, reflecting her position as a prominent figure in the creative community.
Catherine's expertise in experiential marketing and strategic communication has equipped her with the ability to pioneer innovative solutions that yield maximum engagement. Her knack for creative thinking means she is consistently ahead of trends, allowing her to contribute to her clients and stakeholders in meaningful and measurable ways. As a creative strategist, she embraces challenges with enthusiasm and a unique perspective that continues to inspire her teams and partners.
With a fervent passion for music and a tireless dedication to her craft, Catherine Hooper is not just a highly skilled professional, but an influential change-maker in the realms of marketing, branding, and music. Engaged in the heart of the creative community, her contributions are paving the way for emerging artists and brands alike to thrive in today’s dynamic marketplace.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.