Erica Hughes

Marketing Executive | Ad Age 40 Under 40 | Public Speaker | DE&I Thought Leader

Erica Hughes is an award-winning marketing and advertising professional currently serving as the Senior Director of Multicultural Marketing at Ally.1 2 3 She is the first multicultural marketing hire at the company, where she leads the vision and strategy for multicultural marketing and works to increase awareness and engagement among diverse consumer segments.2

Professional Background

Hughes has an impressive career trajectory in marketing, having worked with several notable brands:

Worked at Conagra Brands from 2012-2018, where she helped transition the organization into a digital marketing innovator1 2 3
Led digital & social media strategy at Chick-fil-A1 2 3
Managed marketing strategies for iconic brands like Chick-fil-A, Chevrolet, Reddi-wip, and Slim Jim1 2 3

Notable Achievements

Named to Ad Age's 40 Under 40 list2
Recognized by AdExchanger as part of a Top Ten Programmatic Advertiser team at Conagra Brands3
Created innovative programs at Ally, including:
- Moguls in the Making: An HBCU entrepreneurship pitch competition
- Partnership with United Masters and Earn Your Leisure to help diverse communities become financially savvy2

Education

Bachelor of Arts in Communication from Michigan State University
Master of Business Administration (MBA) from Northern Illinois University1 2 3

Hughes is a native of Flint, Michigan and is passionate about connecting brands with consumers and driving diversity, equity, and inclusion in marketing.1 2 3