Erica Hughes

Erica Hughes is an accomplished marketing and advertising executive known for her work with Fortune 500 companies like Chick-fil-A, Chevrolet, Slim Jim, and Reddi-wip.

Currently, she holds the position of Senior Director of Multicultural Marketing at Ally, where she has been instrumental in promoting diversity, equity, and inclusion through innovative marketing strategies.

Throughout her career, Erica has demonstrated a passion for connecting brands with consumers and culture, earning recognition such as being listed in Ad Age's 40 Under 40 for her impactful work.

Prior to her role at Ally, she led digital and social media strategy at Chick-fil-A and played a key role in the digital transformation of Conagra Brands.

A Michigan State University graduate with a Bachelor of Arts in Communication and an MBA from Northern Illinois University, Erica is deeply engaged with her alma mater's College of Communication Arts and Sciences, serving on both advisory and alumni boards.

Her diverse experience spans from media strategy and advertising technology to multicultural marketing and social media management, showcasing her versatile skill set in the marketing industry.