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Catarina Sismeiro
VP Marketing and Communications | Board Member | University Professor and Keynote Speaker
Catarina Sismeiro is an experienced marketing and communications professional who was recently appointed as the VP Marketing and Communications at Capgemini Italy.12 Here's a comprehensive overview of her background and current role:
Professional Experience
Catarina Sismeiro has over 20 years of experience in the marketing and communications sector, with a strong focus on advanced analytics, data management, and digital transformation.23 Her career has spanned across academic, consulting, and industry leadership roles.
Current Position:: In July 2024, Sismeiro was appointed as the Marketing & Communications Director (VP Marketing and Communications) at Capgemini Italy.12
Previous Role:: Prior to joining Capgemini, Sismeiro served as the Managing Director of Annalect Italy, the data and analytics division of Omnicom Media Group, for seven years.23
Academic Background and Expertise
Sismeiro holds a Ph.D. in Quantitative Marketing from the University of California, Los Angeles.3 Her expertise includes:
- Statistical methods and advanced analytics
- Data management and AI applications
- Digital technologies and consumer behavior analysis
She has held academic positions at prestigious institutions such as Imperial College London and the University of Southern California.3
Industry Impact
Throughout her career, Sismeiro has played a crucial role in supporting leading companies across various sectors, including:
- FMCG (Fast Moving Consumer Goods)
- Media
- Automotive
- Pharmaceutical
She has assisted these companies in their digital and technological transformation journeys.12
Approach to New Role
In her new position at Capgemini, Sismeiro aims to:
- Elevate the Capgemini brand and showcase its strong competencies in strategic, engineering, and digital transformation areas.
- Leverage her experience in technology and data management to align with Capgemini's expertise in AI, cloud, and data.
- Focus on precision and transparency to achieve significant business results.12
Sismeiro expressed enthusiasm for joining Capgemini, citing the company's cutting-edge competencies in AI, cloud, and data, as well as its strong values regarding diversity and sustainability.2
