Catalina Peña

Catalina Peña is an AfroColombian recruiting professional and career coach based in Miami, Florida. She is the Founder and Lead Career Coach at Catalyst Creation, a role she has held since November 2019.1

Professional Background

Catalina has extensive experience in the tech industry, having worked in recruiting roles at prominent companies such as Facebook, Twitter, Andreessen Horowitz, and Asana.1 Her career journey in tech began unexpectedly, and she now leverages her experience to help others navigate their careers more intentionally.

Coaching and Impact

As a career coach, Catalina has:

• Coached over 1,000 individuals
• Hosted more than 100 tech events
• Helped hire over 150 new professionals into the tech industry1

Her coaching approach, which she calls "#truthanddare," focuses on helping clients embrace their authentic selves, craft compelling personal narratives, and effectively communicate their value to potential employers.1

Education and Skills

Catalina holds a Bachelor of Science in Business Administration from the University of Nebraska-Lincoln, with specializations in International Business, Marketing, and French.1 She also studied abroad at the University of Paul Valery, focusing on French Economics and Language.1

Catalina is multilingual, with professional working proficiency in French and native or bilingual proficiency in Spanish.1

Mission and Vision

Catalina's mission is to change the tech industry by helping people decode the recruiting process and break into the field. She is particularly passionate about supporting diverse professionals in making their career dreams a reality, acting as both a career coach and a diversity advocate.1