Cat Jones

Cat Jones is the founder and CEO of Byway, a travel company specializing in flight-free holidays across the UK and Europe.126 She founded Byway in March 2020, creating a platform that offers personalized travel experiences using trains, buses, and ferries.13

Professional Background

Cat has an impressive professional history:

• Holds a first-class Physics degree from Durham University
• Completed a Masters in Sustainable Development from SOAS
• Previously served as Global SVP at Unruly, a video ad tech company acquired by News Corp for £114M1
• Was Managing Director at Founders Factory, where she invested in and coached startups13

Byway and Entrepreneurship

Her company Byway is a certified B Corp that focuses on sustainable travel, offering personalized itineraries that reduce carbon footprint.26 The company has raised $7.83M in funding and employs 40 people.2 Jones is passionate about making "slow travel" mainstream, allowing travelers to experience journeys rather than just destinations.57

Currently, she is also a Global Entrepreneur in Residence at SOAS University of London4, continuing her commitment to sustainable development and entrepreneurship.