Cassandra Stevens

Cassandra Stevens is a seasoned professional in the media and commerce industry, currently serving as the Global Performance Acceleration Lead at Publicis Media.1 With over 15 years of experience, she has established herself as an expert in digital marketing, commerce strategies, and performance acceleration.14

Career Highlights

Current Role:: As the Global Performance Acceleration Lead at Publicis Media since March 2023, Cassandra partners with global FMCG brands to define their commerce strategies, digital shelf content operations, and retail media models.1

Previous Positions::

• Global Head of Commerce at Publicis Commerce (February 2021 - March 2023)
• Global Commerce Lead at Publicis Commerce (March 2018 - February 2021)
• Senior Digital Marketing Manager at John Lewis Partnership (September 2016 - March 2018)
• Various roles at ZenithOptimedia, including Digital Planning Director, Worldwide (2009 - 2016)1

Expertise and Responsibilities

Cassandra's expertise lies in:

• Developing commerce strategies and business plans
• Optimizing digital shelf content operations
• Creating retail media models
• Delivering channel growth and hitting sales targets
• Maintaining core KPIs such as GTN, ROAS, and Sales1

In her previous role as Global Commerce Director at Zenith, she was responsible for driving the company's global commerce offer and helping clients integrate their marketing and sales activities while developing profitable partnerships with online retailers.2

Education and Professional Development

• Marketing Week Mini MBA with Mark Ritson (2021)
• Bachelor's degree in Mass Communications, Advertising from Iona University (2005 - 2009)1

Cassandra Stevens is recognized as a natural leader who consistently strives for excellence in her work and is dedicated to driving innovation in the commerce and digital marketing space.3