Cassandra Ehioghiren-Gumbs

Cassandra Ehioghiren-Gumbs is a proficient Digital Supervisor at Essence, specializing in driving business growth and fostering key partnerships for enhanced client impact.

With a Master's degree in Intercultural Communications, Cassandra excels in merging inclusive thinking with tackling challenges faced by black professionals in media.

She is adept at aligning messaging with the target audience to boost consumer growth and engagement.

Cassandra has worked with prestigious clients such as Blue Buffalo, Altice, NorthWestern Mutual, United Health Group, and Target, showcasing her expertise in digital strategy and media planning.

Beyond her professional role, she actively contributes to Diversity and Inclusion programs within Essence ERGs and across the media industry.

Her extensive background includes leadership roles at various organizations like Target, Horizon Media, and Essence, where she honed her skills in multicultural business solutions, partnerships, and digital planning.

Cassandra's educational journey includes a Master's degree in Communication and Media Studies, as well as a Bachelor's degree in Communications from the University at Albany.

She has a rich history of internships and roles in public relations, marketing, teaching, and media, illustrating her diverse skill set and experience in the industry.