Casie Cook

Casie Cook is a soulful brand builder and collaborative team leader with a passion for meaningful brands, stories, and experiences. She combines quantitative reasoning with empathic curiosity to drive growth.

As a strategist and writer, Casie is deeply interested in human behavior and brand dynamics, focusing on building a more creative and compassionate future.

Her expertise lies in hybrid strategic planning, diverse collaboration, research and synthesis, workshop design and facilitation, and creative writing across various industries including Health & Wellness, Tech, Food & Beverage, Retail, CPG, and Finance.

Casie has worked with notable client partners such as Target, PepsiCo, Anytime Fitness, U.S. Bank, 3M, and Medtronic.

She holds a BA in Journalism from the University of Minnesota and a Master of Fine Arts (MFA) in Creative Writing from Hamline University.

With a rich organizational background, Casie has held roles at companies like POP, Houston White, Groops, Colle McVoy, and space150 among others.

Her experience ranges from Head of Strategy to Creative Writer and Producer, showcasing a diverse skill set and a wealth of knowledge in the branding and strategic planning space.