Caryn Lum

Caryn Lum is the Manager of CRM & Operations at Touch'n Go Digital, a fintech company in Malaysia.1 In her current role, she leads the CRM & Operations team, managing all in-app communications to end users. This includes mapping user segments and overseeing customer relationship management initiatives.1

Some key points about Caryn Lum's professional background:

• She is based in Kuala Lumpur, Malaysia.2
• Her current position is at Touch'n Go Digital, which is part of the larger Touch 'n Go Group.3
• She has experience in lifecycle management, CRM, churn prevention, retention management, and document analysis.
• Prior to her current role, she had experience working at Axiata Group, though details of that position are not provided.2

Caryn's responsibilities likely involve developing and implementing customer relationship strategies, analyzing user data to improve engagement, and overseeing operational aspects of the Touch'n Go digital wallet platform. Her role appears to be crucial in managing customer communications and enhancing the user experience for Touch'n Go's e-wallet services.