Cary Pierce

Cary Pierce is a seasoned professional in the performance marketing industry, currently serving as the Senior Director of Agency Services at Rakuten Advertising.14 With nearly a decade of experience at Rakuten, Cary has played a pivotal role in the company's growth and development.1

Career Journey

Cary's path to performance marketing was unconventional:

1. He started his career in real estate and county government.3
2. During an economic downturn, he transitioned to economic gardening with local government, helping companies grow their businesses through online marketing.2
3. This experience led him to work for an affiliate marketing agency before joining Rakuten Advertising.2

Role at Rakuten Advertising

As the Senior Director of Agency Services, Cary:

• Oversees operations in North America
• Spearheads global expansion efforts, with team members serving clients in the UK, EU, and APAC regions
• Fosters relationships with agency partners
• Facilitates collaboration and drives innovation within Rakuten's affiliate network1

Expertise and Approach

Cary brings over 12 years of experience focused on affiliate marketing and more than 15 years in digital marketing overall.3 His approach is characterized by:

• A strategic view of the affiliate industry
• An innovative service approach to advertisers and agencies
• Extensive expertise across various channels, including integrated and performance marketing3

Education and Personal Life

• Cary holds an MBA from Crummer Graduate School, Rollins College.3
• He is a native Floridian and a dedicated family man, proud father of four children.1

Cary is known for his passion for problem-solving and fostering a collaborative work culture, which aligns well with Rakuten's ethos.1 His LinkedIn username is carypierce1, where professionals can connect with him and learn more about his work in the performance marketing industry.45