Carolyn Szczurek

Carolyn Szczurek is a skilled professional with extensive experience in managing primary and secondary research projects, encompassing both qualitative and quantitative approaches, from start to finish.

Her expertise lies in synthesizing data from various research methods into compelling narratives to support informed business decisions. She has a background in conducting research in diverse industries such as retail, CPG, music, e-commerce, restaurant, media, healthcare, transportation, safety and regulatory compliance, publishing, and non-profit sectors.

Carolyn Szczurek holds a Bachelor of Arts (B.A.) degree in Marketing from Aurora University, where she honed her analytical and research skills to excel in her career.

Throughout her professional journey, she has held key positions in reputable organizations. She has served as the Manager of Research at ASUG (Americas' SAP Users' Group) and as the Senior Marketing and Customer Insights Analyst at J. J. Keller & Associates, Inc.

Additionally, she has contributed her expertise as the Senior Manager of Market Research at the Country Music Association (CMA), Manager of Customer Insights at Chico's FAS Inc., and Analyst of Consumer Insights at Chico's FAS Inc.

Her experience also includes roles such as Research Analyst at the Chicago Tribune Media Group and Senior Research Analyst at Synovate, providing her with a well-rounded perspective on research methodologies and practices.

With a background spanning both client and supplier sides of research, Carolyn Szczurek's versatile skill set enables her to effectively execute B2B and B2C projects with a deep understanding of the nuances of different industries.

She is adept at leveraging research insights to drive strategic decision-making and has a proven track record of delivering actionable recommendations based on data-driven analysis.