Blake Baltazar

Blake Baltazar is a Senior Project & Research Analyst at ASUG (Americas' SAP Users' Group) based in Chicago, IL.4 He has extensive experience as a research analyst, specializing in conducting qualitative and quantitative research studies.2

In his role at ASUG, Blake focuses on uncovering customers' needs, pain points, and decision-making processes to deliver research that helps them maximize their potential within their organizations.1 He is involved in various research projects, including a recent partnership with SAP to study ASUG members' perspectives on sustainability.3

Blake's educational background includes:

• Bachelor of Arts in Psychology from Indiana University

His professional experience demonstrates expertise in:

• Qualitative and quantitative research methodologies
• Customer needs analysis
• Decision-making process research
• Sustainability research in the context of SAP users

Blake's work contributes to ASUG's mission of supporting SAP users by providing valuable insights and research that can help organizations make informed decisions and optimize their use of SAP technologies.13