Caroline Reik

Caroline Reik is a senior media professional with over 20 years of experience in brand management, content creation, and partnerships.1 She currently holds the position of Head of Brand Partnerships & Originals at Motion Content Group, a role she began in November 2021.2

Career Highlights

Throughout her career, Caroline has worked with several prominent companies in the media industry:

• Freud Communications
• Channel 4
• MARS
• Endemol Shine
• ITV
• Unicef

Her expertise lies in media planning and buying, which has allowed her to build an extensive network within the UK's television and digital broadcasting industry.

Notable Achievements

Caroline's career is marked by several significant accomplishments:

• Managed the promotional strategy for Pepsi in the late 1990s
• Launched "Who Wants to Be a Millionaire" in the UK
• Secured McDonald's first-ever UK radio sponsorship
• Managed commercial sponsorship and activation strategy for Big Brother on Channel 4 and Endemol Shine for over a decade
• Launched three original YouTube channels with leading influencer talent as Head of Branded Content at Endemol UK in 2014
• Developed a pan-European strategy for Coca-Cola on YouTube in 2016
• Managed commercial sponsorships and talent activations for ITV's Soccer Aid for Unicef in 2016 and 2019

Education and Recent Work

Caroline holds a BSc Honors degree in Business/Commerce from The Manchester Metropolitan University. Prior to her current role at Motion Content Group, she worked as a commercial and brand partnerships consultant at Element Studios UK.

Caroline Reik's extensive experience and proven track record in brand partnerships, content creation, and media strategy make her a valuable asset in her current role at Motion Content Group.