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Caroline Grange
Global 360 Marketing & Media Director chez Longchamp
Caroline Grange is a digital native and communication expert with 20 years of experience advising brands on digital growth and transformation.
Passionate about social changes, especially in the digital realm, she focuses on omnichannel strategies and the challenges they pose to business organizations and mindsets.
Specializing in Connected Customer Growth Strategies, Caroline manages cross-functional departments, projects, planning, and insights, emphasizing digital business ecosystems, engagement programs, decision journeys, and agile data intelligence platforms.
Her key skills include the development of international strategic roadmaps and transversal projects, conducting market benchmarking, implementing omni-channel communication strategies across multiple devices, managing e-CRM and loyalty programs, media planning, email marketing, traffic generation, drive-to-store campaigns, social media architecture, and creating various digital media platforms.
She has experience in managing multicultural teams, internal and external vendors, overseeing costs, contracts, planning, and quality management.
Caroline Grange's specialties lie in strategic planning, global advertising, e-commerce, e-CRM, marketing innovation, service creation, social media, and data platforms.
Her educational background includes a PHD in Social & Technological Stakes of Communication from University Paris VIII, ongoing studies in Circular Economy and Sustainability Strategies at the University of Cambridge, a certificate in Design Thinking and Creativity for Business from INSEAD, and a Master's Degree in International and Intercultural Communication from Université Stendhal (Grenoble III).