Caroline Dempsey

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Caroline Dempsey is a prominent marketing and management professional currently serving as the Executive General Manager Commercial (Interim) at the National Rugby League (NRL) in Sydney, Australia. She has a rich background in both B2B and B2C marketing, having worked with major global brands such as Visa, Telstra, and Nestlé. Her expertise spans a wide range of industries, including technology, financial services, and telecommunications.1 2

Professional Background

Current Role: Executive General Manager Commercial (Interim) at NRL since April 2024. In this role, she oversees various teams focusing on brand, marketing, events, corporate hospitality, and commercial partnerships.1
Previous Experience: Dempsey has held significant positions such as Chief Marketing Officer (CMO) at Visa and various roles at Telstra. She also founded North Head Consulting, providing strategic marketing consultancy services.1 2

Skills and Contributions

Caroline is recognized for her strategic thinking and ability to lead high-performing teams. She emphasizes data-driven marketing combined with creative strategies to enhance business performance. Furthermore, she is an advocate for diversity and inclusion in the workplace.1 2

Education

Dempsey holds a Marketing Diploma from UNSW and has completed the Company Directors Course from the Australian Institute of Company Directors. Additionally, she participated in the Negotiation Dynamics Program at INSEAD.1

Personal Interests

Outside of her professional life, Caroline is passionate about sports, particularly rugby league, where she is actively involved as a coach. She enjoys traveling and engaging with the arts.1