Carolin Raymakers

Carolin Raymakers is a seasoned marketing professional currently serving as the Global B2B Strategy Director and Senior Partner at MediaCom, a prominent global media agency. In her role, she focuses on developing and implementing innovative B2B strategies that enhance client engagement and drive business growth.

Professional Background

Raymakers has extensive experience in the media and marketing sector, having worked in various capacities that leverage her expertise in global, regional, and local media planning. She has been instrumental in leading significant campaigns, particularly in the technology sector, where she has addressed challenges such as trust deficits between IT providers and business decision-makers.12

Key Achievements

One of her notable contributions includes leading the Dell I.T. Squad campaign, which utilized a creative approach to engage IT decision-makers through platforms like Reddit. This initiative not only increased brand credibility significantly but also fostered a deeper trust between Dell and its audience by addressing real concerns through relatable content.23

Education

Carolin Raymakers is an alumnus of Harvard Business School Online, which complements her practical experience with strong academic credentials in business management and marketing strategies.45

Through her leadership at MediaCom, Raymakers continues to influence the landscape of B2B marketing, focusing on creativity and data-driven insights to meet the evolving needs of clients in a competitive market.