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Derrick Chen
Partner, Group Planning Director at GroupM - eightbar
Derrick Chen is a seasoned professional with extensive expertise in cross channel media strategy and planning, specializing in branding and awareness campaigns within the entertainment and technology sectors. His successful track record spans both US and international markets, encompassing a multitude of award-winning campaigns.
Having completed his BA in Marketing, Management, International Business, and Chinese at New York University's Leonard N. Stern School of Business, Derrick Chen possesses a solid educational background that complements his practical experience.
Throughout his career, Derrick has held significant positions in reputable organizations, such as Partner and Director (Integrated Planning) at GroupM, Group Planning Director at Neo@Ogilvy, and various roles at MODCo Media, including Group Director and Associate Media Director. He has also served as an Interactive Media Supervisor at Tangible Media, Media Manager at Mediacom, and Media Planner at Beyond Interactive.