Carole Elwell

Carole A. Elwell is the Director of Digital Solutions at Southwest Airlines, where she plays a pivotal role in steering the airline's digital transformation initiatives. With over 20 years of experience in the airline industry, her expertise encompasses various aspects of digital strategy and implementation.

Professional Background

• Current Role: As Director of Digital Solutions, Elwell oversees the management of the marketing technology stack, customer data warehouse, and marketing execution functions. She is instrumental in integrating digital solutions across all customer touchpoints to enhance the overall customer experience.135

• Previous Experience: Before her current position, she held several leadership roles, including Senior Manager of Marketing Solutions. This background has equipped her with a comprehensive understanding of both marketing and technology within the airline sector.4

Educational Background

Carole Elwell is an alumna of the University of North Texas, which has contributed to her extensive knowledge and skills in digital transformation and leadership.2

Industry Contributions

Elwell has been actively involved in discussions about digital transformation in the airline industry. For instance, she participated in a webinar hosted by Teradata, focusing on critical success factors for leading digital change within organizations. The session highlighted strategies for fostering cultural change, implementing new skill sets, and leveraging data analytics to improve customer experiences.1

Carole Elwell's leadership continues to influence Southwest Airlines' approach to embracing digital technologies and enhancing customer engagement through innovative solutions.