👉 Carol Wain

Engagement, sustainability, & performance strategist, focussing on mid-market companies and tourism

Carol Wain is an accomplished entrepreneur and the founder of Enlightened Capitalist™, a brand dedicated to transforming business practices and promoting sustainable, values-driven leadership. With a career spanning over two decades, she has established multiple brands, including World Incentive Network and Marquee Events, focusing on engagement, sustainability, and performance improvement in both personal and professional contexts.1 2

Career Highlights::

Entrepreneurial Experience: Carol has been an entrepreneur since 1996, creating various brands that integrate business performance with sustainability. Her work emphasizes guiding individuals and organizations to become "Enlightened Capitalists," which involves redefining business practices to enhance lives and communities.1 2
Recognition: She was named Entrepreneur of the Year in 2003 and is a best-selling author known for her book on guerrilla tourism marketing.1 2
Consulting and Training: Carol offers a range of services, including one-on-one coaching, online courses, retreats, and workshops aimed at helping clients reinvent their careers or businesses in alignment with their values and dreams.1 2

Philosophy and Approach:: Carol's approach focuses on helping individuals and organizations navigate the complexities of modern business environments, particularly in the context of societal changes such as "The Great Resignation." She assists clients in creating meaningful legacies while fostering environments that prioritize employee well-being and corporate responsibility.1 3

Overall, Carol Wain's work through Enlightened Capitalist™ aims to inspire a shift in how businesses operate, advocating for a model that balances profit with purpose.