Carol McCarthy

Carol McCarthy is an accomplished marketer and entrepreneur with a passion for tackling challenging and complex projects, particularly in the healthcare industry.

With a well-rounded background in healthcare spanning health systems, medical devices, and various products and services, Carol specializes in helping healthcare companies realize their growth objectives and strategic vision.

Her extensive experience involves working closely with C-suite executives and marketing teams to position or reposition companies and products to enhance their relevance, distinctiveness, and value to customers.

From healthcare startups to Fortune 250 companies, Carol has a proven track record of bringing clarity and urgency to redefine internal paradigms, cultures, and stakeholder mindsets that might hinder marketing impact.

She excels in developing and executing data-driven strategic plans, collaborating with clients, board members, and executive teams to identify and overcome barriers to successful execution, ultimately driving customer acquisition, satisfaction, and revenue growth.

Carol's approach blends genuine collaboration with a direct and honest communication style, ensuring that stakeholders and teams stay aligned on end goals, navigate obstacles efficiently, and expedite time-to-market.

Her educational background includes an MBA in Marketing and Finance from Loyola University Chicago, a B.S. in Nursing from Saint Louis University, and an M.S.N. from Rush University.

Moreover, Carol has held key positions in various organizations, including President at R2 Brand Advisory, Board Member at Medical Home Network, Executive Vice President of Strategy at Motion, and President and Owner at Remedy.