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Carol Carmick
Strategic Copywriter & Brand Strategist
Carol Carmick is a skilled and seasoned writer and strategist with a knack for simplifying technology and highlighting its human benefits. She has extensive experience in copywriting, messaging, brand strategy, instructional design, audience research, and persona development. Carol's background includes working with high tech B2B companies, predominately in healthcare IT and telecommunications industries.
Carol attended UC Berkeley where she studied Comparative Literature and Reed College. Her career began as a Program Developer at Experience in Software and later held roles as Documentation Manager at Intersolv and Medicalogic, Documentation and Usability Manager at MyHealthBank, and Principal at Standing Wave Communication. She was most recently a Senior Brand Strategist & Copywriter at ID Branding and is currently a Strategic Copywriter at Standing Wave Communication.
Carol is a skilled researcher and listener who uses her strengths to solve client problems by combining big-picture strategic perspective with pragmatic tactical expertise. Her background and expertise make her an ideal candidate for projects that require simplifying complex technology or developing a brand strategy to achieve defined business goals.