Mafe Perez

Mafe Perez is a Colombian creative professional who currently serves as the Creative Director at 196 Live, a female-founded and led independent, global, and socially conscious event company.15 With a background in brand strategy, event planning, and product launch, Mafe uses design principles and tools to create impactful experiences.4

Professional Background

Mafe's career journey includes:

• Creative Director at 196 Live, based in Los Angeles, California36
• Freelance Brand & Strategy Designer2
• Designer and Strategist at Guru Media Solutions2

Education and Expertise

Mafe holds an MFA in Design for Social Innovation from the School of Visual Arts.3 Her expertise lies in:

• Brand and product campaigns
• Experiential events
• Creative thinking and entrepreneurship

Personal Attributes

Mafe describes herself as a:

• Colombian creative thinker
• Entrepreneur with a focus on social consciousness14

Her approach involves applying design principles and tools to create and execute innovative ideas, particularly in the realm of brand strategy and event planning.4