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Carol Bettencourt
VP of Marketing, Chyron | Board Member at My Neighbor's Voice | Innovative Marketing | B2B SaaS | Broadcast Technology | Team Builder and Mentor
Carol Bettencourt is a dynamic senior leader and broadcast technology expert with over 25 years of experience in the industry.5 She currently serves as the Vice President of Marketing at Chyron, a global technology company based in New York City that provides solutions for live broadcast production.4
Career Highlights
Carol's career at Chyron has been marked by rapid progression:
- August 2020 - Present: Vice President of Marketing
- April 2020 - August 2020: Director of Product Marketing
- December 2019 - April 2020: Manager of Strategic Marketing Projects1
Prior to joining Chyron, Carol held several notable positions:
- Lead Training Content Producer at Ross Video (2016-2019)
- Vice President of Product, Partner and Customer Development at Compix Media (2015-2016)
- Senior Product Specialist at Avid (2005-2013)
- Lead Technical Writer at Pinnacle Systems (1999-2005)12
Education and Skills
Carol holds a Bachelor of Science degree in Biochemistry from Furman University, graduating in 1980.24 She is committed to continuous learning and has obtained certifications such as Conflict Resolution Foundations from LinkedIn in May 2019.2
Personal Life
Outside of her professional life, Carol is an active member of St. James Episcopal Church in Greenville, SC, and St. James Anglican Church in Manotick, Ontario. She maintains close relationships with her adult children, Michael and Grace. Carol's personal interests include ballet workouts, reading, cooking, travel, and spending time outdoors.4
Professional Approach
As Vice President of Marketing at Chyron, Carol focuses on strategic marketing projects, product marketing, and team leadership. She has built her marketing team from the ground up, emphasizing alignment towards common goals and ensuring each team member has the necessary resources.3 Carol is particularly interested in attribution modeling and constantly seeks to improve data-driven decision-making in marketing.3
Carol Bettencourt's extensive experience in broadcast technology, combined with her leadership skills and commitment to innovation, positions her as a valuable asset in the dynamic field of marketing for live production solutions.