Carlos Pajares

Carlos Pajares is a Visual Thinker at PwC Perú, with over a decade of experience in visual design applied to consulting, innovation, and strategy. His expertise lies in illustration and visual thinking, which involves using visual tools to facilitate understanding and communication in complex concepts and strategies.23

In his role at PwC, Pajares contributes to projects that require a blend of creativity and analytical thinking, helping clients visualize their ideas and strategies effectively. His background includes significant experience in branding and identity design, underscoring his capability to merge aesthetics with functional business needs.23

Pajares is also recognized for his contributions to various publications within PwC, where he often focuses on the intersection of technology and business strategy.1