Pinsi Lei

Pinsi Lei is the Founder and CEO of Pinsi Lei Creative, a boutique creative agency based in New York City that specializes in branding, digital marketing, and design.13 She established the company in 2014 and has been leading it for about 10 years.1

Background and Education

Pinsi was born in China and raised in Guam before moving to the United States for college.1 She graduated from Williams College with a triple major in art history, studio art, and psychology.1 This diverse educational background has likely contributed to her multifaceted approach to creative marketing.

Professional Experience

Prior to founding her own agency, Pinsi gained experience in various roles within the marketing and creative industries:

• Collections Coordinator at KCD, working directly with Vera Wang
• Visual Content Producer and Photographer at Levo League
• Digital Consultant at Plannir
• Online Marketing Director at Morning Walk Media
• Copy Editor at Guest of a Guest LLC
• Graphic Designer for Kate White, former Editor-in-Chief of Cosmopolitan magazine1

Entrepreneurship and Expertise

As the CEO of Pinsi Lei Creative, she focuses on supporting women-led businesses and initiatives.1 Her agency offers services including:

• Digital Marketing Strategy
• Email Marketing
• Design
• Social Media Management1

Pinsi is known for her expertise in visual branding and digital marketing integration.1 She has leveraged her travel experiences and social media presence to build her personal brand and support her business endeavors.2

Additional Involvements

Beyond her primary role, Pinsi:

• Sits on the Leadership Council of Friends of the Children NY
• Serves on the advisory council of Rescuing Leftover Cuisine
• Is a member of the executive board of Williams' New York Alumni Network1

Personal Interests

Pinsi is a classically trained pianist and a former competitive equestrian.1 She is also known for her travel and lifestyle content on social media, particularly on Instagram under the handle @pinsilei.2