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Carlene Rowe
Senior Vice President, Director of Sports & Entertainment at Conill Advertising
Carlene Rowe is a senior executive in the advertising industry, currently serving as the Senior Vice President, Director of Sports & Entertainment at Conill Advertising.2 Here's a comprehensive overview of her professional background and achievements:
Career Highlights
Carlene has extensive experience in integrated marketing, entertainment partnerships, and sports marketing. Her career progression includes:
- Current Role: SVP, Director of Sports & Entertainment at Conill Advertising (since August 2023)2
- Previous Positions at Conill:
- Vice President, Director of Sports & Entertainment (July 2021 - October 2023)
- Group Director of Sports & Entertainment (May 2015 - July 2021)2
Professional Expertise
Carlene is known for:
- Creating and managing integrated marketing strategies across advertising, event marketing, digital/social, and retail promotions2
- Developing and maintaining relationships with major sports, entertainment, and media properties2
- Strategic talent and brand partnerships2
- Influencer marketing2
Prior Experience
Before joining Conill Advertising, Carlene's career included:
- Entertainment Marketing Consultant at Rowe - Entertainment (March 2015 - May 2015)2
- Various roles at Anheuser-Busch InBev, including Senior Manager of Sports & Entertainment Marketing1
- Early career positions at Anheuser-Busch, starting as a Contemporary Marketing Team Representative in 19962
Education
Carlene holds a Bachelor of Science (B.S.) in Business Administration and Marketing from California State University, Northridge, which she obtained in 1996.12
Achievements and Recognition
- Named a Branding Billboard Power Player in both 2018 and 20192
- Featured in a Member Spotlight and Interview by Think LA in May 20182
Carlene Rowe is recognized as an award-winning, strategic, and cutting-edge leader in sports, music, and influencer partnerships for prominent consumer brands.2 Her LinkedIn profile (username: carlenerowe) showcases her extensive experience and achievements in the advertising and marketing industry.
