Carl Rossow

Carl Rossow is the co-founder and CEO of Benenson Strategy Group (BSG), a strategic polling and market research firm based in Denver, Colorado. He has over 25 years of experience in the polling and research industry, having overseen research for three successful U.S. presidential races, including those of Presidents Barack Obama and Bill Clinton, as well as 12 other premiers and presidents globally. His work has reached more than 5,000 corporate, advocacy, and nonprofit clients.24

Before becoming CEO, Rossow served as the COO of BSG from September 2001 to December 2022. He has been instrumental in developing innovative research techniques, such as computer-automated interviewing for ad testing and hybrid research methods that integrate qualitative chats with automated online sample delivery.14

In addition to his role at BSG, Rossow has founded other companies in the strategic polling and market research space, including iModerate and Innovative Survey Research.12 He has also been active in various nonprofit organizations, serving on the boards of Jewish Family Service of Colorado and the Market Research Education Foundation.34

Rossow was named one of the top 25 most influential young professionals under 40 in Colorado by ColoradoBiz in 2010.14 He holds a degree from the University of Massachusetts and is originally from Newton, Massachusetts.3