Carl Rosang

Carl Rosang is the CEO of Holistic Sweden AB, a leading Swedish company specializing in food supplements, vitamins, health tests, and health education. He has held this position since September 3, 2021, after serving as the Deputy CEO and Business Development Manager earlier that year.13 Under his leadership, Holistic Sweden has focused on sustainability and quality, aiming to enhance wellness in society through its diverse product offerings, which include over 100 SKUs under the "Holistic" brand.12

Professional Background

• Prior Roles: Before his tenure at Holistic Sweden, Rosang was the CEO of Estelle & Thild, a prominent organic beauty care brand in the Nordics. He also held positions such as VP Category & Sourcing at Candyking Holding AB and various roles in Lidl and Handelsbanken Capital Markets.12
• Experience: With over 15 years in leadership roles within international fast-moving consumer goods (FMCG) and retail sectors, Rosang is recognized for his commitment to team management and business development.

Education

Rosang holds an MBA in Finance and Marketing from Stockholm University and has studied Economics and Marketing at Karl-Franzens-Universität Graz.1

Company Overview

Holistic Sweden AB operates with a strong vision to promote wellness through high-quality products available in pharmacies, specialty stores, and online. The company reported annual sales of approximately SEK 120 million and employs around 40 staff members across its locations in Norrköping and Stockholm.2