Greg Jenkins

Greg Jenkins is the Principal at North Bay Strategies, an executive coaching firm he founded in October 2016, located in Santa Rosa, California. He specializes in media training, presentation coaching, and narrative building, helping clients craft compelling stories and deliver impactful messages.123

Before establishing North Bay Strategies, Jenkins held significant roles in both the private and public sectors. Notably, he served as the Director of Corporate Affairs at Alibaba, where he was part of the team that developed the communications strategy for the company's record-breaking IPO in 2014, which raised $25 billion. His experience also includes serving as the Communications Director for the International Trade Administration at the U.S. Department of Commerce and working with various multinational corporations at Brunswick Group, focusing on corporate reputation and crisis communications.1234

Jenkins's extensive background in communications spans over two decades, including roles in the White House and major public relations firms. His work has involved strategic communications planning, crisis management, and media relations, making him a seasoned expert in the field.234