Carl Henrickson

Carl Henrickson is an analytical, strategic, and collaborative marketing leader with a wealth of experience in building billion-dollar brands across various channels.

Having worked at The Coca-Cola Company, Carl brings a deep understanding of marketing and a proven track record in driving digital transformation, brand building, and team development.

He holds an MBA from UNC Kenan-Flagler Business School and a BS in Health Policy and Administration from the University of North Carolina at Chapel Hill.

Carl has held significant roles such as Vice President Marketing at Enviroscent, Inc., Director of Brand and Digital Marketing at Jaipur Living, and various positions at Traditional Medicinals, Inc. and The Coca-Cola Company.

His diverse background includes experience in DTC, e-commerce, mass, grocery, foodservice, natural, drug, home, and B2B channels, showcasing his versatility and adaptability in different business environments.

Prior to his marketing career, Carl Henrickson also worked as a Math Teacher and a Soccer & Basketball Coach, demonstrating his passion for education and coaching.

With a strong foundation in education and a history of success in marketing and brand management, Carl Henrickson is a valuable asset to any organization seeking strategic marketing leadership.