Carl Goedjen

Carl Goedjen is the President and Founder of Global Overview, a position he has held since 2008.12 Based in Hopkins, Minnesota, United States, Carl has extensive experience in the retail and consumer goods industries.2

Professional Background

Carl's career history includes:

• President at Global Overview (2008 - Present)
• Vice-President of Channel Sales at International Multifoods (2001 - 2003)
• Director of Club at The Pillsbury Company (1998 - 2001)2

Education

Carl graduated from the University of Oregon with a BS in Marketing and Finance.12

Approach and Philosophy

At Global Overview, Carl advocates for a holistic approach to managing Amazon businesses. He believes in optimizing sales, profit, and brand equity in the long term by focusing on all aspects of the Amazon flywheel.12 Under his leadership, Global Overview has developed tools to support various functions within Amazon, including:

• Operational fundamentals
• Retail expertise
• Strategic approach to self-service display and sponsored advertising
• Proprietary machine learning tools2

Company Overview

Global Overview, under Carl's leadership, is an Amazon agency that:

• Supports both seller and vendor businesses
• Has headquarters in Minneapolis with offices in Seattle and Los Angeles
• Focuses on driving profitability, delivering higher market share, and building brand equity for their partners2

Carl Goedjen is known for his insights into Amazon's business trends and advertising strategies. He regularly provides commentary on market conditions and opportunities for brands on the Amazon platform.3