Candice Collison

Candice Collison is a startup founder and sustainable fashion enthusiast who serves as the co-founder and creative director in the apparel industry. With almost fifteen years of experience in digital advertising and eCommerce marketing, she excels as a digital marketing consultant. Her passion lies in advocating for the effectiveness of digital marketing platforms and providing thought leadership in advertising attribution methods across various channels. She is adept at analyzing and synthesizing consumer trends, client and competitor performance, and industry shifts to develop actionable media solutions that align with client objectives.

Candice's expertise includes direct-to-consumer (DTC) strategies, ecommerce customer acquisition and retention, paid search, SEO, email marketing, CRM, data-flow, business development, market research, project management, B2B sales and marketing, marketing strategy, planning, talent management, event marketing, and client management.

She pursued a Master of Business Administration (MBA) with a focus on Marketing/Marketing Management at Northwestern University's Kellogg School of Management, and holds a BA in English from the University of Virginia.

Throughout her career, Candice has held key roles in various organizations. She is the co-founder, CEO, and Creative Director of Of an Origin. Previously, she contributed to Purple Arch Ventures as part of the Investment Committee and founded Mod + Ethico. Her journey includes significant positions at renowned companies such as Facebook and Google in marketing and analytical capacities. Candice has also been recognized as a Scholar at The Marketing Academy US.

Candice Collison's diverse background encompasses leadership in digital marketing, strategic planning, and client relations, making her a valuable asset in the areas of eCommerce, sustainable fashion, and marketing innovation.