York University

Sheridan College

Sr. Product Designer @ Loopio

• Analyzing metrics and combining them with qualitative research to identify and prioritize business opportunities to reach growth and retention targets
• Mentoring and coaching Product, Data and Development Managers on giving and receiving feedback, storytelling, managing-up and how to build collaborative working relationships with Sales, Marketing, Customer Experience, etc.
• Formulating and executing a Generative AI strategy to optimizing customer workflows, while upholding data integrity across the platform
• Fostering relationships in Engineering, Product, Data and Design and identifying and implementing improvements to Product Strategy and departmental processes
• Advocating for user-centric design and processes, and articulating the value design brings to the organization
• Collaborating with cross-functional partners to set clear goals and priorities for the three development teams I manage
• Built and now managing a team of three designers while working closely to create action plans to support their growth, manage their workload, and prioritize work
• Working within the larger design team to identify and create opportunities to improve efficiencies, processes and best practices 
• Create and maintain strong cultures across department teams to be inclusive, collaborative, safe and respected

Loopio

Product Design Manager

• Working with cross-functional leaders to influence the product strategy and vision based on various customer/prospect insights and anticipated business value
• Taking the higher-level product strategy and vision and identifying opportunities to increase customer adoption, grow the user base and continue to iterate and increase efficiencies in existing workflows
• Mentoring, coaching and growing designers across three development teams
• Identifying process improvements and best practices across the UX  team as we grew from four to ten designers
• Planning and conducting research sessions with customers (exploratory interviews, usability sessions, co-creation workshops) and surfacing insights company-wide
• Participate in performance reviews and lead conversations around career growth planning and growth achievements
• Conducted rapid prototyping and testing to learn and fail quickly
• Advocated for design across the organization by running design thinking and co-creation workshops, presenting important design initiatives in company-wide meetings, and creating processes on mission teams to be involved throughout the product development lifecycle

Product Design Lead

• Worked closely with Product Managers to develop feature team strategy, feature prioritization, identify unsolved problem areas and feature implementation plans
• Lead product design on two development teams and conducted  customers interviews and research synthesis, led agile team brainstorm sessions, feature value mapping, and feature beta releases
• Lead product design concept exploration from creating low-fidelity whiteboard sketches to high-fidelity, pixel-perfect mocks for agile teams
• Engaged with cross-functional teams to understand customer and prospect feedback, customer pain points, and uncovered unmet and unidentified user needs
• Mentored junior designers on career planning and progression, product design best practices and approaches, and feature design
• Led the OKR initiative and planning for the implementation of WCAG AA Compliance Standards, and created lesson plans for agile teams
• Led the OKR visual design refresh and implementation of a new branding look

Senior Product Designer

• 	Conducting interviews and workshops, sketching, creating journey maps, user flows, wireframes, mockups and interactive prototypes across many projects and initiatives
	• 	Collaborated with multidisciplinary teams to design beautiful products improve the customers experience
	• 	Designed compelling experiences that satisfy user, business and technical requirements
	• 	Responsible for design team check-ins and critiques to allow for constant communication, to share best practices and design principles, etc. 
	• 	Mentored junior designers to help them grow, push their work further and provide them with any other support they need
	• 	Planned and facilitated user research exercises, including usability testing, user interviews, co-creation, etc.
	• 	Advocated for the design craft and voice of customers, serving as a major contributing member of the cross-functional teams that drove product strategy for all initiatives
	• 	Lead product design on some of the biggest digital initiatives at Indigo including Checkout, Express Pickup and implementing a new Product Information Management (PIM) system
	• 	Lead roadmapping and product design for Save for Later. The feature contributes to an average of $38k in revenue per week ($2.6 million in the first 5 months of being launched)

Indigo

• 	Conducting interviews and workshops, sketching, creating journey maps, user flows, wireframes, mockups and interactive prototypes across many projects and initiatives
	• 	Collaborated with multidisciplinary teams to design beautiful products improve the customers experience
	• 	Designed compelling experiences that satisfy user, business and technical requirements
	• 	Planned and facilitated user research exercises, including usability testing, user interviews, co-creation, etc.
	• 	Advocated for the design craft and voice of customers, serving as a major contributing member of the cross-functional teams that drove product strategy for all initiatives
	• 	The Checkout experience and redesign resulted in an 1,800 - 2,000+ bps lift in conversion which is an additional $250k in revenue per week ($13 million per year)

Product Designer

• 	Collaborated with multidisciplinary teams focused on creating better user-experiences across service touchpoints with large clients in the Financial Services and Telecommunications industries. 
	• 	Assisted and lead the planning, development, and execution of co-creation and design research sessions
	• 	Synthesized data from research and co-creation sessions that identified key themes and opportunities
	• 	Formulate research insights, data and ideas into compelling designs and communications that support the project objectives
	• 	Turning wireframes and prototypes into finished artifacts for clients
	• 	Conducting validation sessions to reinforce strategy and design decisions

Bridgeable

Visual & Experience Designer

• 	Collaborated with clients, managers, developers, strategists, and copywriters along the design and development journey
	• 	Researched, conceptualized and designed experiences for companies within the Retail, Financial Services and Telecommunications industries. 
	• 	Collaborated with sales to develop marketing collateral for pitches and events
	• 	Design digital assets for company website, events and marketing collateral
	• 	Maintain consistency of brand experience across marketing collateral and client-facing material
	• 	Photography and videography including post-production on internal projects

Architech

Brand and UI/UX Designer

YSDN Gradshow 2014

Treasurer

·	Developed and implemented logo concepts
·	Designed layouts for annual reports, invitations, posters, and banners
·	Created multiple mock-ups for numerous projects 
·	Photo edited various images for multiple projects

Hagon Design

Graphic Design Intern

·	Concept development
·	Designed layouts for e-mail blasts, press releases, and posters
·	Assisted the art direction for product press release photos

Umbra

·	Designed event tickets, programs, name cards, certificates and First Timer’s Pin
·	Received registrations and inputted them into iMis
·	Placed orders to the printers
·	Contacted and dealt with registrants and answered their questions
·	Helped manage events at the convention and made sure everything ran smoothly
·	Helped with Kin Sales during Convention

Camille Pomponi