Anthony Abernathy

Anthony Abernathy is a seasoned professional in the fields of team communications, brand strategy, marketing, and brand development. He currently serves as the VP of Team Communications and Brand Strategy for the Cleveland Cavaliers, a position he has held since October 2021.1

Professional Background

Abernathy's career spans various high-profile roles in the sports and technology industries:

Nike Experience:: He held multiple positions at Nike, including:

• Sr. Brand Director - Global Men's Performance (Basketball)
• Sr. Brand Marketing Director - Nikebasketball
• North America Marketing Director - Jordan Brand
• Global Digital Marketing - Brand Innovations Leader
• US Digital Marketing Producer1

Other Roles::

• External Advisor for the University of Michigan - School of Information (August 2020 onwards)
• Sr Director - Brand & Digital at Super Heroic
• Information Architect at QVC1

Education

Abernathy has a strong educational background in technology and user experience:

• Bachelor of Science in Computer Information Systems from Florida Agricultural and Mechanical University (1998-2002)
• Master of Science in Human Computer Interaction from the University of Michigan - School of Information (2003-2004)1

Current Role

As VP of Team Communications and Brand Strategy for the Cleveland Cavaliers, Abernathy is likely responsible for overseeing the team's communication strategies, brand development, and marketing initiatives. His diverse experience in digital marketing, brand strategy, and sports marketing makes him well-suited for this role in a major NBA franchise.12

Anthony Abernathy's LinkedIn profile can be found under the username anthony-abernathy-3287431, which aligns with the information provided in the query.3