Anthony Abernathy

Anthony Abernathy is a seasoned digital marketing expert with a background in brand and digital marketing, user experience, and consumer advocacy. He is a graduate of the University of Michigan School of Information, where he earned a Master of Science degree, and Florida A&M University, where he completed a Bachelor of Science degree in Computer Information Systems. Abernathy has honed his skills working for top-notch organizations such as Nike, Super Heroic, and QVC.

Abernathy began his career at QVC as an Information Architect, where he developed his user experience design skills. He then went on to join Nike, where he held numerous roles, including Global Basketball Digital Lead, North America Marketing Director for Jordan Brand, and Senior Brand Marketing Director for Nike Basketball. In these roles, he honed his skills in brand marketing, digital marketing, and consumer advocacy. Specifically, Abernathy is recognized in the industry for his ability to use digital marketing to disrupt the status quo and create exciting and innovative brand experiences for consumers.

Most recently, Abernathy served as Senior Brand Director for Global Men's Perf and Disrupter at Nike, where he oversaw the development of the company's global men's perf line. He also served as a consultant for the University of Michigan School of Information, sharing his knowledge and industry insights with students.