Camilla Carson

Camilla Carson, who is associated with the role of VP of Sales (though the specific title mentioned in the sources is 'VP of Sales' rather than 'Executive Director Sales EMEA'), is a professional involved in the implementation and promotion of AI-driven consumer intelligence.

Here are some key points about Camilla Carson:

Role and Responsibilities

• She works at Black Swan Data, where she is involved in embedding new AI-driven consumer intelligence capabilities into the operations of Black Swan's customers. Her role focuses on market orientation, speed of decision making, and cost savings.1

Industry Engagement

• Camilla Carson was a speaker at IIEX Europe 2023, where she discussed the application of AI and Big Data in consumer insight programs with industry pioneers like Nithya Seshachalam from Coty and Oya Unlu from IKEA.12

Insights and Contributions

• She emphasized the limitations of relying solely on sales data, which can be incomplete and does not reveal the underlying motivations and needs of consumers. Instead, she highlighted the value of conversational data and social data in understanding consumer behavior and attitudes.1

Key Takeaways

• Her discussions with Nithya and Oya led to three key points: demystifying AI terminology, the importance of change management programs, and the need for storytelling to make data actionable and drive impact.1

While the sources do not provide a direct link to her LinkedIn profile with the username 'camillacarson', the information from Black Swan Data aligns with her role and responsibilities in the industry.