Cameron Aroz

Cameron Aroz is an experienced growth marketing professional currently serving as an Advisor - Growth at Wander.2 With over 12 years of experience in running and scaling successful growth programs, Cameron has developed expertise in user acquisition and building frameworks to help brands understand the value of their marketing investments.1

Professional Background

Prior to his advisory role at Wander, Cameron held the position of Director of Growth at Fellow, a product design company specializing in kettles, grinders, French presses, mugs, and specialty coffee.1 In this role, he managed various aspects of the company's growth program, including:

• Advertising on platforms like Meta and Google
• Managing affiliate programs
• Overseeing direct mail campaigns
• Cultivating influencer relationships

Areas of Expertise

Cameron's expertise lies in:

• Strategic marketing
• User acquisition
• Growth program management
• Marketing investment analysis
• Balancing brand awareness and performance marketing

Approach to Growth Marketing

As a growth marketer, Cameron focuses on:

• Shifting marketing efforts from cost centers to profitable growth drivers
• Identifying campaign goals, corresponding channels, ideal messaging, and measurement methods
• Assessing engagement and awareness at the top of the marketing funnel
• Validating marketing investments through correlation with desired outcomes

Education

Cameron Aroz attended the University of California, Irvine.2

Cameron's extensive experience and strategic approach to growth marketing make him a valuable advisor for companies looking to scale their operations and optimize their marketing efforts.