Caitlin Lacey

Caitlin Lacey is a professional with extensive experience in marketing and product strategy, currently serving in the Smb Business Marketing, Global Business Marketing at Facebook (Meta). Her career spans over a decade in the technology sector, where she has held various significant roles.

Professional Background

• Previous Experience at Meta: Before her current role, Lacey spent seven years at Meta, where she worked across Facebook, Instagram, and Messenger. Her responsibilities included leading go-to-market strategies for new products and engaging with businesses to gather feedback on their needs and experiences with Meta's offerings.1
• Role at Niantic: After her tenure at Meta, Lacey transitioned to Niantic, where she took on the role of Senior Director of Product Marketing for AR Platforms. Here, she focuses on merging digital experiences with physical environments through augmented reality (AR) technologies.1

Skills and Contributions

Lacey is recognized for her ability to develop effective marketing strategies that resonate with small and medium-sized businesses (SMBs). She emphasizes understanding the SMB landscape to create actionable strategies for engagement, acquisition, and retention.2 Additionally, she has been involved in various community initiatives and mentoring roles, showcasing her commitment to fostering growth within her professional network.1

Personal Insights

Outside of her professional life, Caitlin identifies as a dedicated friend and mother. She enjoys mentoring others and is passionate about community involvement, including activities related to her children's school.1

Overall, Caitlin Lacey's career reflects a strong focus on integrating innovative marketing strategies within the tech industry while actively contributing to community development.